Marriott International, Inc. (NASDAQ: MAR) today announced the launch of the new Club Marriott, combining Club Marriott, Eat Drink & More, and Star Privilege—three powerful dining loyalty programs in Asia Pacific—into one single paid membership program. The newly combined Club Marriott will provide members with more choices and benefits whenever they dine out in their hometowns or visit one of the 200 participating hotels (with more hotels joining every month) across 15 brands in 13 countries across the region.
The new Club Marriott membership offers experiences that go beyond food & beverage, and hopes to build an even stronger loyalty base that recognizes guests with exclusive events, experiences, and a sense of community.
“With the new portfolio of brands under Marriott International, loyalty is the key driving force that will allow us to cut through the competition," said Peggy Fang Roe, Chief Sales & Marketing Officer, Marriott International, Asia Pacific. "Club Marriott gives us the platform to drive loyalty that extends even beyond a stay, via rewarding and recognizing the 'local member' through exclusive benefits and memorable experiences across a vast variety of brands."
Dining and Beyond
The new Club Marriott opens the door to endless hotel experiences. Members may enjoy 20% off F&B and best available room rates at all participating hotels in Asia Pacific. Even when members are not traveling, they may continue to benefit from room privileges such as complimentary stays, upgrades, and Spa, Fitness and Wellness vouchers. Members will also be personally recognized on special occasions, from catering discounts for those important dates and invitations to exclusive member events. Club members' children will also be treated to parties and surprises.
Club Marriott Pacific
The Pacific region is the first to launch this special membership program in six key locations in Australia, New Zealand, Fiji, New Caledonia and Samoa, currently involving 25 hotels. Members will be able to save with two additional dining certificates for group dining or use their personal dining credits in a number of exceptional restaurants, receive welcome amenities, room discounts, upgrades, and spa vouchers at participating hotels, and enjoy birthday offers as well as access to exclusive member events. Membership is also recognized beyond the Pacific with F&B and room discounts in participating hotels in Asia.
Following the launch in the Pacific, the new combined Club Marriott program will be rolled out in the rest of the Asia Pacific region starting in Mainland China, Hong Kong, Macau, Singapore, Malaysia, Vietnam, Guam, Indonesia, India, Japan, and Korea throughout July, August and September. The Philippines will be launching the program in November, and Thailand by December this year.
“With over 200,000 members today and growing, the new Club Marriott combined program has evolved as the preferred Hotel Dining Loyalty Program," adds Bart Buiring, Chief Operations Services Officer, Marriott International, Asia Pacific. “By offering locally relevant benefits to members, we aim to continue having a sharp focus on positioning our hotels as 'the favourite destinations where locals go to meet, eat and drink.'”
About Club Marriott
Marriott International's Club Marriott combines Club Marriott, Eat Drink & More and Star Privilege, three powerful dining loyalty programs in Asia Pacific into one single paid membership program. Currently covering 13 countries and regions, 15 brands and over 200 participating hotels, its existing member base will grow by targeting potential members who value a more distinct dining experience, personal recognition and far more than discounts. With more than 200,000 members, the program reaches larger scales with more hotels joining every month and a place where members benefit at hotels in their hometown even if they are not staying. Privileges, vouchers, personal recognition on special occasions and exclusive member events are all part of Club Marriott, allowing members to fully enjoy the hotels in the vast portfolio of Marriott International in Asia Pacific.
Marriott International, Inc. (NASDAQ: MAR) is the world's largest hotel company based in Bethesda, Maryland, USA, with over 6,000 properties in more than 120 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts. The company's 30 leading brands include: Bulgari®, The Ritz-Carlton® and The Ritz-Carlton Reserve®, St. Regis®, W®, EDITION®, JW Marriott®, The Luxury Collection®, Marriott Hotels®, Westin®, Le Méridien®, Renaissance® Hotels, Sheraton®, Delta Hotels by MarriottSM, Marriott Executive Apartments®, Marriott Vacation Club®, Autograph Collection® Hotels, Tribute Portfolio™, Design Hotels™, Gaylord Hotels®, Courtyard®, Four Points® by Sheraton, SpringHill Suites®, Fairfield Inn & Suites®, Residence Inn®, TownePlace Suites®, AC Hotels by Marriott®, Aloft®, Element®, Moxy® Hotels, and Protea Hotels by Marriott®. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com and @MarriottIntl.